Overview
Mil Holding AS operates the website milmountainsea.ca, which provides structured sea and mountain education programs for learners across Canada. This Cookie Policy explains how we use cookies and similar tracking technologies to enhance your experience, measure site performance, and deliver personalized advertising.
By continuing to use our website, you consent to our use of cookies as described in this policy. You may modify your cookie preferences at any time by clicking "Manage Cookie Preferences" in the website footer.
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They serve multiple purposes: remembering your login information, tracking your preferences, measuring how you interact with our content, and enabling targeted advertising.
Cookies may be set by our website (first-party cookies) or by third parties such as Google and Meta (third-party cookies). Session cookies expire when you close your browser, while persistent cookies remain on your device until they expire or you delete them.
Types of Cookies We Use
1. Essential Cookies
Purpose: Essential cookies enable core site functionality, user authentication, security, and session management. Without these cookies, the website would not function properly.
Examples: session_id, csrf_token, cookie_consent_status, auth_token
Consent Required: No. These cookies are activated automatically and are necessary for website operation.
Retention: Session duration or up to 12 months for preference storage and security audit purposes.
2. Analytics Cookies
Purpose: Analytics cookies measure how visitors interact with our website, including which pages are visited, time spent on each page, user flow, bounce rates, and device information. This data helps us understand user behavior and improve site performance.
Tool: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent Required: Yes. Analytics cookies are activated only after you explicitly accept them through our cookie consent banner.
Retention: Up to 14 months from the date of collection.
3. Marketing and Advertising Cookies
Purpose: Marketing and advertising cookies enable us to deliver personalized advertisements based on your browsing behavior, track conversion events (such as form submissions or program sign-ups), and measure advertising campaign effectiveness. These cookies also support remarketing, allowing us to show relevant ads to previous website visitors across other platforms.
Tools: Google Ads, Google Tag Manager, Google Remarketing Tag, Meta Pixel
Consent Required: Yes. Marketing cookies are activated only after you explicitly accept them through our cookie consent banner.
Retention: Up to 540 days (Google Ads default) from the date of collection.
Marketing and Advertising Cookies: Detailed Disclosure
We work with advertising partners to deliver targeted advertisements and measure campaign performance. The following disclosures apply to all marketing and advertising technologies on our website:
- a) Third-Party Ad Serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
- b) Advertising Partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
- c) Remarketing: We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
- d) YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
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e)
Tracking Technologies: We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
- f) Advertising Measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or program registrations. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta for optimization and reporting purposes.
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g)
Technologies in Use: Advertising and analytics technologies active on this site include:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
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h)
Opt-Out from Personalized Advertising: You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
- i) Cookie Preference Management: You may manage your cookie preferences at any time by clicking "Manage Cookie Preferences" in the website footer. This allows you to accept or reject analytics and marketing cookies independently while keeping essential cookies active.
Consent Management and Cookie Banner
When you first visit our website, a cookie consent banner appears at the bottom right of your screen. This banner provides three options:
- Accept All Cookies: Consents to all cookie types, including analytics and marketing cookies. Consent is stored for 12 months.
- Reject Non-Essential Cookies: Accepts only essential cookies required for website operation. Analytics and marketing cookies are not activated.
- Manage Preferences: Opens a detailed preference panel where you can independently toggle analytics and marketing cookies while keeping essential cookies active.
Consent Statement: By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
For European Economic Area (EEA) and United Kingdom (UK) users: This consent notice complies with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Your consent is recorded with a timestamp and may be audited upon request. You may withdraw consent at any time without penalty by managing your cookie preferences.
Withdrawal of Consent: You may withdraw your cookie consent at any time by clicking "Manage Cookie Preferences" in the website footer or by clearing cookies in your browser settings. Withdrawal does not affect the lawfulness of processing that occurred while your consent was valid.
Data Sharing with Advertising Partners
We share certain data with advertising partners to enable campaign delivery and measurement. Our advertising partners and the data categories shared include:
Google LLC
Data Shared: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists, device information, and page visit history.
Purpose: Ad targeting, campaign optimization, conversion measurement, and remarketing audience creation. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.
Data Shared: Pixel events, conversion data, custom audience membership, device information, and browsing behavior.
Purpose: Ad delivery on Facebook and Instagram, audience creation for remarketing, and conversion measurement. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data to unaffiliated third parties. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed exclusively for ad targeting and campaign measurement purposes.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly to understand how your data is processed by these independent controllers.
Google Services and Advertising
This website uses the following Google services:
Google Analytics 4
Collects anonymized usage data, device information, browser type, operating system, and behavioral signals to measure site traffic and user engagement. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking
Records when a user completes a defined action (form submission, contact request, program registration) after clicking one of our ads. This data is used solely for measuring ad campaign performance and return on investment.
Google Remarketing
Allows us to show targeted ads to previous visitors across Google's Display Network, YouTube, and other Google services. Remarketing lists are created from behavioral data only and do not include sensitive data categories such as health status, financial information, religion, or sexual orientation.
Google Tag Manager
Deploys tracking tags on our behalf as a container for Google Analytics, Google Ads, and other measurement tools. GTM itself does not collect personal data; it manages the deployment of other tags listed above.
Google's advertising products are governed by their comprehensive policies: https://policies.google.com/technologies/ads
Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record the following events:
- Page views and time spent on site
- Specific conversion events (form submissions, program registrations, contact requests)
- Custom audience membership for retargeting purposes
- Device information and browser identifiers
We do not use the Meta Pixel to collect sensitive personal data, nor do we target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. We encourage users to review Meta's Data Policy for full transparency: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
Prohibited Content Self-Declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
Landing Page Integrity Statement
The content of this website accurately represents the sea and mountain education programs and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
How to Manage Cookies
You have several options for managing cookies:
Our Website Cookie Preferences
Click "Manage Cookie Preferences" in the website footer to open the cookie preference panel. You can independently toggle analytics and marketing cookies while keeping essential cookies active. Your preferences are saved for 12 months.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically block all cookies, allow all cookies, or choose which cookies to accept. Disabling cookies may affect website functionality. Instructions vary by browser; consult your browser's help documentation for guidance.
Opt-Out Tools
Use the opt-out tools provided by Google, Meta, and industry organizations listed in the "Marketing Cookies Disclosure" section above to control personalized advertising across multiple platforms.
Questions About This Policy
If you have questions about how we use cookies or your cookie preferences, please contact us:
Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in our practices, technology, or applicable law. We will notify users of material changes via a homepage banner at least 14 days before the changes take effect. Your continued use of the website after changes become effective constitutes your acceptance of the updated policy.
Last Updated: March 12, 2026